Where effortless scheduling meets elegant design
Streamlining Booking & Beauty: UX for Jax Cosmetology
COMPANY
Independent Client
ROLE
UI/UX Designer
EXPERTISE
UI/UX Design
YEAR
2024
Project
Jax Cosmetology is a user-centered digital experience built to simplify appointment booking and showcase beauty services with elegance and clarity.
Problem
Independent cosmetologists often struggle with balancing the demands of providing high-quality, personalized services while managing the business aspects of their practice, such as appointment scheduling, client retention, marketing, and inventory management.
Goal
To address the challenges faced by independent cosmetologists, implementing an all-in-one digital platform tailored to their unique needs can streamline business operations, enhance client management, and promote growth.
Process
I began by understanding the client’s goals, target audience, and the unique challenges of entering the cosmetology field. Through collaborative planning sessions, I mapped out the ideal user journey—from learning about services to booking an appointment.
Client Discovery & Goal Setting
I began by meeting with the client to understand her long-term goals in cosmetology. Since she was just entering the field, we focused on building trust through design and showcasing services in a way that felt both personal and professional.
User Research & Audience Definition
I identified the primary users as first-time clients, returning customers, and potential referrals. Research included reviewing beauty industry trends, analyzing local competitors’ digital presence, and outlining core expectations like easy scheduling, service transparency, and mobile responsiveness.
Information Architecture & Wireframing
To keep the experience intuitive, I created a simple site map focused on the essentials: Home, About, Services, Booking, and Contact. I then sketched wireframes to visualize content hierarchy and streamline navigation, especially on mobile.
Visual Design & Branding
The visual direction centered around softness, clarity, and elegance—using a neutral, warm palette with personal touches to reflect the client's personality. Typography and layout were selected to feel approachable yet polished.
Solution
A clean, responsive website designed for both mobile and web—showcasing beauty services with confidence and clarity, while making it easy for clients to explore, trust, and book appointments effortlessly.
Responsive Web & Mobile Design
The site was fully optimized for both desktop and mobile users, ensuring a smooth experience no matter the device—critical for an audience that often books on the go.
Service-Centered Navigation
Services were clearly categorized and visually presented, making it easy for users to browse, compare, and select offerings with minimal effort.
Streamlined Booking Flow
I created a simple, guided booking structure designed to reduce user hesitation and improve conversion—from viewing a service to confirming an appointment.
Results
The final design gave the client a polished, professional online presence that clearly communicates her brand, builds trust with potential clients, and is ready for seamless future launch and growth.
Clear User Journey
The streamlined navigation and booking process create an easy, intuitive experience that encourages users to explore services and schedule appointments.
Mobile-Optimized Experience
With responsive design, potential clients can access the site comfortably on any device—critical for attracting busy, on-the-go users.
Positive Client Feedback
The client appreciated the collaborative process, the clarity of the final design, and the attention to aligning with her vision and goals.