All work
Web Design · Hospitality · Framer
A website for a Central Florida mobile bartending service, designed to turn a fun, personal brand into clear packages and easy event inquiries.
Role
UI/UX & Web Designer
Tools
Framer
Collaboration
Product, Engineering, Stakeholders
Timeline
2023
Hero image or video
01 · Challenge
The challenge
About the project
The Nice Bartender is a mobile bartending service in Central Florida that brings the bar, the tools and the staff to weddings, parties and corporate events. I designed a new website for the business to capture its personality and make booking simple.
What’s the problem?
Hosts planning an event are juggling a lot, and hiring a bartender should be the easy part. They need to quickly see what is included, what it costs and what they are responsible for providing, and they want to feel good about the person who will be behind their bar. Without that clarity, an inquiry turns into a long back-and-forth, or never happens.
How might we
By matching the brand’s warm, playful voice with clear pricing and a short inquiry form, hosts can see what they’re getting and book with confidence.
02 · Solution
The solution
A brand with personality
A casual, upbeat voice, with headlines like “Let’s have a party, we’ll bring the bar” and “A bartender you’ll actually like,” sets the tone from the first screen.
Pricing that’s easy to compare
Three packages, Essential, Premium and Luxury Open-Bar, sit side by side with staffing, time, inclusions and host responsibilities, so hosts can pick a level in seconds.
Proof in the gallery
An event gallery, “Nice Drinks, Nicer Vibes,” shows the work and the atmosphere rather than describing it.
A short path to booking
“Inquire Now” appears throughout the page and leads to one simple form that collects the event type, package and date up front.
Screen or video 1
Screen or video 2
03 · Discovery
Discovery
Understanding the business
The Nice Bartender is a personal, hospitality-first service. The founder’s passion for hospitality and good vibes is the product as much as the drinks, so the site needed to feel like the person behind it.
Who it’s for
The audience includes couples planning weddings and engagements, hosts of birthdays, holidays and graduations, and corporate event planners across Central Florida and the Orlando area.
What hosts need to know
What does each package include, and what does it cost?
What do I need to supply, and what does the bartender bring?
How do I reach you, and how soon will I hear back?
Takeaway
The site had to do two jobs at once: make people smile and answer the practical questions that stand between a visitor and a booking.
Competitive analysis
Persona
04 · Define & ideate
Define & ideate
Information architecture
I kept the structure short and focused on the booking journey: Home, About, Services, Gallery and Inquire. Every section leads toward the inquiry form.
Packaging the offer
Pricing was the heart of the content. I organized each package using the same rows, so hosts can compare staffing, hours, inclusions and responsibilities at a glance.
Tone and layout
I explored layouts that mix bold, playful typography with generous space and event photography, so the page feels like a good party but is still easy to scan.
User journey / site map
Wireframes
05 · UI design
UI design
Hero
A confident headline, a short promise of “great drinks, no stress” and an “Inquire Now” button make the offer and the next step clear immediately.
About
“A Bartender You’ll Actually Like” introduces the business’s hospitality-driven story in a friendly, personal tone.
Pick Your Party Level
Three pricing cards present Essential Bar Service ($400), Premium Cocktail Service ($800) and the Luxury Open-Bar Experience ($1,800), each with staffing, time, inclusions and what the host provides.
Gallery
“Nice Drinks, Nicer Vibes” shows event photography, with a link to the full “pourfolio” for people who want to see more.
Inquiry form
“Let’s Have a Party!” collects name, email, phone, event type, service package, event date and details, and promises a reply within a day.
Design system or desktop shot
Design image 2
Design image 3
06 · Testing
Usability testing
Reviewing the experience
I reviewed the site across devices, checking that the packages were easy to compare, the call to action was always within reach and the inquiry form was quick to complete on a phone.
Refinement
Refinements focused on clarity: making package details consistent, keeping the form short and keeping copy friendly without losing the practical information hosts need.
07 · Results
Results & impact
What was delivered
A complete, responsive website that presents The Nice Bartender’s story, three service packages, event gallery and inquiry form in one cohesive, on-brand experience built in Framer.
Design impact
The business now has a site that sounds and feels like the service itself: playful, welcoming and clear about what hosts get, with a single, easy path from curiosity to inquiry.
3
clear service packages, from $400 to $1,800
7
event types covered by one inquiry form
1 day
promised reply time on every inquiry
Results image
08 · Closing
Final thoughts
My Final Thoughts
This project was about making a service business feel as warm online as it does at an event. Balancing personality with clarity meant letting the brand’s voice lead while keeping pricing and next steps easy to find.
Winning Moments
Voice: Playful headlines and a friendly tone made the brand instantly memorable.
Clarity: Side-by-side packages turned pricing into a quick, confident decision.
Lessons Learned
Personality and clarity work together: A fun brand still needs practical answers, and the best experiences deliver both.
Consistency builds trust: Parallel structure across packages makes information easier to compare and believe.
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