About
Portrait photo
I’m Keith, a UI/UX and product designer. I work across research, interaction design and visual design, and I’m most at home on eCommerce and mobile products, where small decisions add up to trust.
My process starts with people. I map what they already expect, lean on patterns they know, and spend the creative energy where it changes the outcome. I have led projects end to end as the only designer, working closely with product, engineering and stakeholders.
Draft line: add a sentence or two about life away from the screen, so people meet a person and not just a process.
Toolkit
Figma
Framer
FigJam
Prototyping
User research
Usability testing
Wireframing
Design systems
How I work
01
Research before pixels
Competitive analysis, interviews and journey maps come first. They decide what gets designed, not the other way around.
02
Familiar beats clever
People bring habits from every other product they use. I build on those habits so the interface needs no explaining.
03
Systems, not screens
Colour, type and components are defined once and reused, so the product stays consistent as it grows.
Experience
UI/UX Generalist Expert
Mercor
UI/UX & Product Designer
Kitter
UI/UX Designer
Spirit Airlines